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What is SEO and why it is important?

 SEO means Search Engine Optimization, its set of practices to place your website on top possible ranks of SERP, search engine result pages. but before we go for it we should know exactly how it comes, how search engines decides to place any particular website to particular positions on SERP !!

 There are several search engines are available and used worldwide, and here are some top 7 performers: 

  • Google
  • Bing
  • Baidu
  • Yahoo!
  • Yandex
  • com
  • DuckDuckGo

Out of these Google stands alone with its huge share, though share of particular search engine varies geography wise, like Baindu is top search engine in china, Google in India, Europe, Asia, Canada tops with almost more than 90% share, (, In Russia Yandex tops with more than 50% share google stands next to it, in China Baidu tops with more than 60% share and google gets less than 3% share like wise.

All of these Search Engines have their own algorithm, or a program most popularly it is called Crawlers, that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query or search phrase you have typed in search box.

There are number of factors influence SERPs ranking on any search engine,

  • Secured sites (HTTPS vs. HTTP)
  • Websites that are mobile-friendly
  • Page speed
  • Schema markup
  • Webpage content quality
  • Webpage content length
  • Social and local signals
  • Quality backlinks
  • Optimized images
  • Domain age, and many more


All the practices made to optimize all above terms and criteria is called optimization, it has two type on page SEO and off page SEO.

 At Infinity Asia, we deliver by studying all relevant factors and insights, you can Book your free Consultancy call CTA (for all services)